Expanding Southland Distribution into China
Number of pages:
10
ABSTRACT:
This 10 page paper looks at the case of a distribution company located in Southern California but wishes to undertake international expansion. The paper presents China as a potentially lucrative destination, examines the market will, identifies marketing objectives, suggests a strategy and proposes an action plan. The bibliography cites 7 sources.
FILE NAME:
File: TS14_TEsouthlandex.doc
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